July 20 - 25, 2003
Tutorial Title: The Promise of Data Warehousing: Remember Your Map! (Formulating Business Rules)
Motivations
and Scope of Tutorial:
Business rules are of
utmost importance when tackling large data warehouse projects and often, those
rules have not been adequately addressed in either the analysis or design
phases of system development.
Typically, business rules have been buried in program code or in
database structures. It turns out, however,
that the identification of business rules is important in its own right. Moreover, it is different from the
definition of data structure in a data model and from the definition of
processes.
Getting to the heart of
business requirements involves an understanding of the enterprise at a deep
level, without regard for the technology or even the procedural details, it is
important to have a conceptual layout or map of the enterprise and its function
and structure. Only then should one
proceed forward to determine how technology might help enforce the rules more
efficiently, and how to structure such technology so that it is compatible with
the enterprise.
This tutorial will provide
training on the analysis of business rules to be undertaken before embarking on
data warehousing projects.
Tutorial
Outline:
¨ The Obstacles
¨
The Promise: Data Warehousing
•
What Exactly is
Data Warehousing?
•
A Place
•
A Process
•
A Methodology
•
How Data
Warehousing overcomes those obstacles
¨
The Map: Business Rules
•
Planning
•
Design &
Implementation
•
Usage, Support,
and Enhancements
¨
The Future
•
Active Data
Warehousing
•
CRM
¨
The Conclusion
•
Delivering on the
Promise
•
Customer Success
Stories
Intended
Audience: Anyone
interested in learning the criteria for implementing successful data warehouses;
IT Professionals.
Prerequisites: None.
Tutorial Length: 2 hours.
Method of Presentation: PowerPoint using LCD
projector. Tutorial notes will be made
available.
Presenter: Alison Torres
Director and Teradata
Certified Master
Teradata, a Division of
NCR
718 Union Avenue, Suite
204
Middlesex, New Jersey
08846
Voice: 732-271-7712
Email: Alison.Torres@Teradata-NCR.com
Presenter's Bio:
Alison
Torres is a Director for Teradata’s Strategic Warehousing and Technologies
Team. She has been working with the
Teradata product since 1986 and her Teradata experience includes positions as
Senior Systems Engineer, Customer Education Instructor, Technical Team Leader
for C&LA, and Senior Data Warehouse Consultant in the areas of data
warehousing, performance, physical database design, application and transaction
design, and logical data modeling.
Joining
Teradata in 1986, Alison’s work in the computer industry has spanned twenty-two
years and has been dedicated to the parallel processing relational database
environment with an eye towards driving business value from analytical
processing. Throughout the years,
Alison has been involved in the design, coding, implementation, and
documentation of several key business applications. She has also lead teams of cross functional groups to deliver
some of the most successful Teradata Enterprise Data Warehouse systems in
existence.
Facilitating data warehouse workshops for
prospective customers is among Alison's many current responsibilities. These workshops are designed to focus
specifically on strategic business opportunities identified by the prospect and
to help business users understand how those opportunities can be captured within
a data warehouse. The workshops are
vendor neutral, addressing only what capabilities a data warehouse should have
and how these capabilities relate to solving specific, high value business
challenges for the user.
Alison is a Teradata Certified Master, having achieved
all six levels of certification. She
received a Master of Arts from the Universidad de Salamanca, Spain, holds a
Bachelor of Arts from Rutgers College, Rutgers University, and has worked on
post-graduate studies at the Rutgers Graduate School of Education.
Alison is the author of “LOOK MA, NO HANDS!”, an
article available in a recent issue of Teradata
Magazine that explains how Teradata
self-management makes hands-free driving safe for any DBA.
http://www.teradatamagazine.com/articles/3Q_2002/tech2tech/appliedsolutions/default.htm
Alison is also past President of the International
Board of Directors for Women in NCR, recognized
as a thought leader and advocate for women's issues.