July 20 - 25, 2003
Tutorial Title: Data Quality from a Business
Perspective
Motivations and Scope of
Tutorial:
Data quality is defined as the measure of the suitability of data for its
intended purpose. It is important to
understand that Data quality is a business problem, not an IT problem. A process must be put in place to identify
and correct the root causes of specific data quality issues that are negatively
impacting operational and analytical processes that are germane to achieving
stated business goals and objectives.
The Data Warehouse is a great place to manage
business decisions and building it right, from the start, is a big help to
enable that management. This session
will cover data quality issues that impact data warehouse performance. The session is suitable for both IT and
Business users, and includes actual customer experiences.
Tutorial Outline:
¨
Key Business Objectives
¨
Business Rules
¨
Data Quality Defined
¨
Data Quality Misconceptions
¨
Dimensions of Data Quality
¨
Business Impact of Data Quality
Issues
¨
Root Causes of Data Quality
Problems
¨
Data Quality Improvement Process
Flow
¨
Solutions for Data Quality
Problems
¨
Building a Quality Oriented Data
Warehouse
¨
Customer Success Stories
Intended
Audience: Anyone
interested in learning the criteria for implementing successful data
warehouses; IT Professionals.
Prerequisites: None.
Tutorial Length: 1
hour.
Method of Presentation: PowerPoint using LCD
projector. Tutorial notes will be made
available.
Presenter: Alison Torres
Director and Teradata
Certified Master
Teradata, a Division of
NCR
718 Union Avenue, Suite
204
Middlesex, New Jersey
08846
Voice: 732-271-7712
Email: Alison.Torres@Teradata-NCR.com
Presenter's Bio:
Alison
Torres is a Director for Teradata’s Strategic Warehousing and Technologies
Team. She has been working with the
Teradata product since 1986 and her Teradata experience includes positions as
Senior Systems Engineer, Customer Education Instructor, Technical Team Leader
for C&LA, and Senior Data Warehouse Consultant in the areas of data
warehousing, performance, physical database design, application and transaction
design, and logical data modeling.
Joining
Teradata in 1986, Alison’s work in the computer industry has spanned twenty-two
years and has been dedicated to the parallel processing relational database
environment with an eye towards driving business value from analytical
processing. Throughout the years,
Alison has been involved in the design, coding, implementation, and
documentation of several key business applications. She has also lead teams of cross functional groups to deliver
some of the most successful Teradata Enterprise Data Warehouse systems in
existence.
Facilitating data warehouse workshops for
prospective customers is among Alison's many current responsibilities. These workshops are designed to focus
specifically on strategic business opportunities identified by the prospect and
to help business users understand how those opportunities can be captured within
a data warehouse. The workshops are
vendor neutral, addressing only what capabilities a data warehouse should have
and how these capabilities relate to solving specific, high value business
challenges for the user.
Alison is a Teradata Certified Master, having
achieved all six levels of certification.
She received a Master of Arts from the Universidad de Salamanca, Spain,
holds a Bachelor of Arts from Rutgers College, Rutgers University, and has
worked on post-graduate studies at the Rutgers Graduate School of
Education.
Alison is the author of “LOOK MA, NO HANDS!”, an
article available in a recent issue of Teradata
Magazine that explains how Teradata
self-management makes hands-free driving safe for any DBA.
http://www.teradatamagazine.com/articles/3Q_2002/tech2tech/appliedsolutions/default.htm
Alison is also past President of the International
Board of Directors for Women in NCR, recognized as a thought leader and
advocate for women's issues.